A guest lecture on Nation Branding was conducted as a component of the Strategic Spotlight Series by the Center for Strategic Assessment in collaboration with the Department of Strategic Studies, for undergraduates reading for the BSc in Strategic Studies and International Relations. Mr. Dileep Mudadeniya, Senior Vice President of Global Alliances and Partnerships at John Keells Leisure and Head of Corporate Affairs at John Keells PLC shared his valuable knowledge with the participants by providing a comprehensive understanding of the gaps Sri Lanka has to address to thrive as a brand.
Held on the 29th of July 2025 at the Faculty of Defence and Strategic Studies auditorium, the lecture was attended by the Dean - Faculty of Defence and Strategic Studies, Director – Center for Strategic Assessment, Academia and officers of the Faculty of Defence and Strategic Studies and undergraduates from intakes 41 and 42.
